UHV SBDC’s Lindsay Young: Cultivating Customer Relationships Virtually

(Article originally published in the August 29th, 2020 issue of The Victoria Advocate)

UHV-SBDC Director Lindsay Young

University of Houston-Victoria Small Business Development Center Director Lindsay Young

We’re approaching month six of experiencing effects of a pandemic on small businesses. Locally, some businesses are open, while others remain closed. Many have pivoted in strategy to continue to generate sales and most have quickly become social media pros

I think it goes without saying that most small business owners probably feel disconnected from their customer base. With a lack of foot traffic and an increase in curbside or online sales, it’s increasingly difficult for small businesses to connect with their customers and enhance their experience. But fret not. There are still ways that a small business can connect with customers and cultivate relationships through social media. In my quest for pinpointing the best small business social media pages and posts, I’ve picked out some of my top favorite things to consider. While these may not match the opinion of the top social media marketing experts, I believe they are engaging, real and worthwhile suggestions….

Read the full article, here….

Lindsay Young joined the SBDC in September 2011. She has a strong background in banking and brokerage mortgage. Her banking experience and training includes retail sales, risk management, anti-money laundering and fraud. As a graduate of Texas A&M University, Lindsay holds a Bachelor of Science in Agricultural Development. She has a Master of Business Administration with a concentration in Management, from the University of Houston-Victoria.