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"THE CUERO EDGEVANTAGE"
VOL. 6, NO. 5 • CUERO DEVELOPMENT CORPORATION MONTHLY NEWSLETTER • MAY 2006
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ARE YOU BRANDING YOUR BUSINESS?
When you use the word branding people may think of hot iron
and cattle. While true in some cases, there is another type
of branding. Business branding. It can be a helpful tool to
market your business. While there are many definitions for branding, here is one...
"A brand is a collection of perceptions in the mind of the consumer."
~ www.buildingbrands.com
An example of an easily identifiable brand is Nike. Nike has
marketed their brand so extensively that they no longer
identify their company name in writing. The use the swoosh
symbol to represent their "brand". People automatically
associate that symbol with the Nike company and the quality
merchandise they produce.
www.nike.com
Are you doing all you can to build your company brand? While
developing a brand remember to differentiate yourself from
other competitors in the market. Also, branding is more than
a symbol. It is the whole consumer experience. Strive to
provide the highest quality and service to your consumers
allowing them to see your brand as an overall positive experience.
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SUMMERTIME ENERGY-SAVING TIPS FOR BUSINESSES
LIGHTING
Turn off as many unnecessary lights as possible.
Replace old fluorescent lights with newer, more efficient
models with electronic ballasts.
Replace your high-use incandescent light bulbs with compact
fluorescent lights.
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A compact fluorescent light uses 75% less electricity to
produce the same amount of light as an incandescent.
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Make sure that bulbs, fixtures, lenses, lamps and reflective
surfaces are cleaned regularly to increase the output of your
lights.
Install automatic occupancy sensor room lighting controls to
turn lights on or off depending on occupancy or time of day.
COMPUTERS AND OFFICE EQUIPMENT
Turn off computers and any other office equipment when you're
not using them, especially weekends.
Consider purchasing an Uninterruptible Power Supply in case
of a power curtailment.
Choose settings to automatically switch the computer to sleep
mode when it hasn't been worked on for a preset amount of time.
Laptops use 90% less energy than a standard computer.
COOLING AND VENTILATION SYSTEMS
Close window blinds to shade your rooms from direct sunlight.
Keep exterior and freight doors closed as much as possible.
Install window film, solar screens, or awnings in the south and west facing windows.
Install ceiling fans - they make feel at least four degrees cooler during summer.
Allow employees to wear comfortable clothing during hot weather.
(For more information check out
www.consumerenergycenter.org.)
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